Web video masters Rhett & Link star in “T-Shirt War,” a creative new stop-motion music video that uses more than 200 custom-printed shirts like an old-school flip book.
Rhett McLaughlin and Link Neal, the duo behind the hilarious I Love Local Commercials project that’s become a viral hit, wear a series of shirts with specially designed images in the video (embedded above).
As is their way, Rhett & Link have also posted a behind-the-scenes video (embedded below) that shows how they made “T-Shirt War.”
The actual shirts used in the creative clip are available in Rhett & Link’s online store (starting at $20 — what a deal!). Customizable versions of the shirts are available from rushTshirts, the company that cranked out the originals.
Wired reported.
La giusta distanza 
Uno dei più ingegnosi esempi di stop motion che abbia mai visto. Quando la pubblicità diventa puro intrattenimento: questa la frontiera del web marketing, che dovendo creare economia di relazione immediata, come in questo caso, raggiunge l’arte. Da vedere e rivedere.