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Service providers need to appeal to a highly segmented viewer composition amidst fierce competitive pressure says a TiVo survey of pay-TV and over-the-top (OTT) service subscribers across the US, Europe and Latin America.The study revealed that globally, respondents watch an average of 4.4 hours of video content each day.

Sorgente: Younger viewers shun pay-TV as search difficulties lead viewers to off button | Media Analysis | Business