Service providers need to appeal to a highly segmented viewer composition amidst fierce competitive pressure says a TiVo survey of pay-TV and over-the-top (OTT) service subscribers across the US, Europe and Latin America.The study revealed that globally, respondents watch an average of 4.4 hours of video content each day.
Younger viewers shun pay-TV as search difficulties lead viewers to off button
Pubblicato: 14 settembre 2017 in la giusta distanza0