Chris Irvine, head of production and commercial at SBS, takes DQ inside the Australian broadcaster to reveal its drama strategy, his thoughts on the scripted television business and how he is developing new series in partnership with head of drama Sue Masters.
How would you describe your current drama strategy?
Sue Masters, head of scripted, and I have been working together on SBS’s drama strategy for the past couple of years. SBS is one of the smaller commissioning networks in Australia and our ability to commission drama is limited by the size of our content budgets. However, we have made a commitment to commission three four-part drama series a year. Four-parters have worked really well for our schedule and we are likely to continue to develop to that model.
It’s also a model that makes economic sense for SBS, owing not simply to the production costs themselves but also to the associated increased marketing expenses that come with longer-running franchises.
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