Trust, safety and the pursuit of transparency in online media have been top of mind for marketers this year. From Procter & Gamble’s crackdown on wastage in its media buys, to question marks over the efficacy of media agencies, events over the last year have spotlighted just how little control marketers have had over their […]
Sorgente: The state of digital advertising strategies, in 4 charts – Digiday
