Digital video consumption has gone viral with the upsurge in online video distribution networks such as Netflix and YouTube creating a new connected landscape with data at the centre according to a new study from IBM and IBC.
More than half of those surveyed in the “Creating a ‘living’ media partner for your consumers: A cognitive future for media and entertainment” study are using mobiles every day to watch streaming videos, and that number is expected to grow 45% over the next three years.
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