Overall US advertising spending ended 2016 up 4.4% compared with the previous year, with broadcast and cable revs up 4.6% and 4% respectively, according to research firm Standard Media Index (SMI).
Overall US advertising spending ended 2016 up 4.4% compared with the previous year, with broadcast and cable revs up 4.6% and 4% respectively, according to research firm Standard Media Index (SMI).