La giusta distanza

A report from Sony and informitv concludes that we watch television for many reasons and one way or another we will still be watching television for many years to come.

“We often hear that we want to watch whatever we want, whenever we want, wherever we want,” said William Cooper, analyst at media consultancy informitv. “The logical consequence of this is that we’re more likely to be watching alone. Yet as individuals we still value a shared viewing experience. We really want to watch the same programmes as other people, just not always at the same time.”

To adapt to changing user expectations, media and communications companies will need new workflows, new distribution models and a new ways of thinking about the various needs of individual users and viewers.

“It might seem obvious why we watch television but the underlying reasons are much more complex. We need to understand why we watch today to anticipate how this may change and what that means for anyone involved in the media industry,” said Niall Duffy, head of IT and workflow solutions at Sony. “We commissioned this work to invite and inform discussion on how television will evolve in a networked world.”