La giusta distanza

“This is not going to end the way you think.”  The latest chapter in the Star Wars Saga is already off to an impressive opening weekend at the box office, becoming the fourth film in domestic box office history to make over $200 million in its first weekend.But despite the financial success, Star Wars: The Last Jedi is causing a “disturbance in the force” among Star Wars fans. Fans seem to be polarized on their opinions of Rian Johnson‘s follow up to 2015’s The Force Awakens. Currently The Last Jedi has the lowest audience rating (57%) of any Star Wars film on Rotten Tomatoes, which is a bit shocking considering its rating is worse than ALL of the prequel films.

Sorgente: There’s a Petition For Disney To Remove STAR WARS: THE LAST JEDI From the Official Canon

Media agencies are under threat as more marketers take programmatic media buying in-house.

Sorgente: Brands are taking control of their media spending, and ad agencies should be alarmed

Coming soon to a theater near you: a film with a wide-ranging advocacy plan attached.

Sorgente: When Hollywood Filmmaking Gets Political — in Real Time

Video ad serving platform SpotX has seen what it calls ‘explosive’ growth in global over-the-top (OTT) video advertising spend across its platform.

Sorgente: OTT video ad growth triples in one year

These titanium, brass, and Damascus steel objets d’art will long outlast the plastic doo-dad craze.

Sorgente: The Whirl Is Not Enough: Hundred-Dollar Fidget Spinners

Yes, you can become Obi-Wan IRL … via a new VR game.

Sorgente: The Closest Thing to Real-World Jedi Training

This tiny South African dorp has a whimsical recycled tree … and an anti-apartheid puppet parade.

Sorgente: This Might Be the Coolest Christmas Tree Ever

Jessie Burton’s award-winning novel The Miniaturist has been adapted into a two-part drama for BBC1. Executive producer Kate Sinclair reveals how this story, set in 17th century Amsterdam, was brought to the small screen.

Sorgente: Small world

The tech world reacted to the FCC’s Thursday decision to repeal net neutrality with disappointment and vowed to continue the fight to keep the Internet open.

Sorgente: ‘The fight isn’t over’: Tech erupts after the FCC’s vote to kill net neutrality

The additions to Disney’s library could make it a serious player in the streaming world.

Sorgente: Disney Acquires 21st Century Fox, and the Result Could Change Streaming Forever

Rian Johnson didn’t just make a great movie—he tore down every sacred cow reactionaries have left.

Sorgente: ‘Star Wars: The Last Jedi’ Will Be Too Inclusive for Some People. Good.

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Rian Johnson’s movie is the springiest, smartest, most assured installment in years.

Sorgente: ‘Star Wars: The Last Jedi’ Is a Near-Perfect Reinvention of the Franchise

If the people at Disney have anything to say about it, the past four decades of Star Wars were merely prologue.

Sorgente: You Won’t Live to See the Final Star Wars Movie

Mark Olsen’s 10 best films of 2017 include ‘Mudbound,’ ‘Okja’ and ‘The Disaster Artist’

Sorgente: ‘Mudbound’ tops Mark Olsen’s 10 best films of 2017

Which ones did you devour?

Sorgente: Netflix’s Most-Binged Shows of 2017, Ranked

The North American sports business is expected to grow 3.7% to $71 billion in 2018, according to PwC, with media rights outstripping actual ticket sales to games for the first time.

Sorgente: Media rights to become US sports’ biggest revenue generator