Is Hollywood Getting Fiscally Responsible Or Losing Its Nerve? Forbes reported
News came down this weekend that Disney has halted production on its big-budget adaptation of The Lone Ranger. The film was set to star Johnny Depp as Tonto with Jerry Bruckheimer producing and Gore Verbinksi (who helmed the first three Pirate of the Caribbean movies) directing. (altro…)
Blair Witch Project, best-ever social media campaign
This is considered the best-ever social media campaign and one of the first viral marketing efforts. The marketers behind this horror flick were able to generate big buzz for a movie with a teeny budget by using Web sites and message boards to stoke interest in the flick months before its release in the summer of 1999. (altro…)
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